Brand Awareness Social Media Campaign

For this campaign, I identified a need to better inform convenience-oriented consumers and fleet managers about Spiffy’s comprehensive mobile car care services—including wash & detail, maintenance, and mobile fleet solutions. Tasked with boosting brand awareness, I embarked on a solo project to revamp our Instagram feed and story highlights, creating content that would serve as a consistent, accessible resource. I conducted research, planned, sketched, and designed a series of informational carousels and Instagram stories. Working closely with our creative director and VP of Growth for feedback and approval, I ensured that every visual and caption aligned with our brand guidelines. The campaign now stands as an evergreen digital resource that continually educates our audience and supports Spiffy’s marketing efforts.